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To ‘optimize’ a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site’s contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with Digital Impact are based on key objectives using all appropriate techniques available to professional search engine marketers. Digital Impact's Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.